Houston Leaders Unite Around #WALK30 Health Campaign
The Texas Heart Institute (THI) and Fit Houston partnered to promote #WALK30, a health campaign that combines The Texas Heart Institute’s industry-leading research, thought leadership, education, and patient care with Fit Houston’s strategy-led delivery of community wellness movements built on cultural empathy.
The #WALK30 campaign kicks off in January 2023 and creates a pathway for CEOs, organizational leaders, families, and individuals to “Take the Healthy Pledge” and inspire others to walk for 30 minutes each day – wherever they are. The inception of this campaign stemmed from the Fit Houston team’s successful Equity Pitch to prominent Business and Civic leaders who participated in the inaugural cohort of the Houston 2036 Taskforce on Equity. This citywide initiative brings leaders together to create and act upon a powerful vision of social justice for Houston’s future.
To support the campaign launch, The Texas Heart Institute produced a special Inside the Studio series to allow Houston leaders to share their reason for participating in the #WALK30 movement.
About The Texas Heart Institute
The Texas Heart Institute is an independent, nonprofit organization that is improving cardiovascular health through trailblazing research, thought leadership, education, and patient care. Located within the Texas Medical Center in Houston, Texas, and founded in 1962 by renowned cardiac surgeon Dr. Denton Cooley, The Texas Heart Institute performed the first successful heart transplant and total artificial heart implant in the United States. Since then, our physicians and surgeons remain recognized as worldwide leaders in the diagnosis and treatment of even the most complex cardiovascular conditions. Research programs at The Texas Heart Institute continue to push the boundaries of cardiovascular science by translating laboratory discovery to patient care. The Texas Heart Institute has been ranked among the top cardiovascular centers in the United States by U.S. News & World Report for more than 30 years. www.texasheart.org @texasheartinstitute
About Inside the Studio
Inside the Studio features interviews with special guests visiting The Texas Heart Institute. From international leaders in the fields of cardiovascular medicine to pioneering scientists to community leaders near and far, the Inside the Studio interviews amplify current trends in research and education related to the prevention, diagnosis, and treatment of heart and vascular disease. Inside the Studio
About Fit Houston
Launched out of the Houston 2036 Task Force on Equity, Fit Houston envisions a city where every community is active, vibrant, and energetic. Fit Houston’s mission is to inspire hope and enhance the vitality of our bodies, minds, and communities through movement. Our core objective is to promote health equity and support active, healthy lifestyles. We do this by creating access to free outdoor spaces and programs for all Houstonians. www.FitHouston.org @fithouston1
#WALK30 #fithouston
Media Contact:
Keri Sprung
Ksprung@texasheart.org
